Company

About Sports Market OS

Operated by Bug Hutch Ltd

What we build

Sports Market OS is an AI-powered intelligence terminal for sports markets. We aggregate odds, liquidity, and market movement data across exchanges and sportsbooks, then surface structured narratives, signals, and analytics — all in one place.

Our platform is built for serious market observers: bettors who think in probabilities, analysts who track line movement, and creators who want institutional-grade data behind their content. We make the infrastructure, they make the calls.

Bug Hutch Ltd

Bug Hutch Ltd is a software company registered in England and Wales. We build data and intelligence products at the intersection of sport, markets, and AI. Sports Market OS is our flagship platform, but not our only product.

The company was founded by Lee Caston, who leads product and engineering. Our team is small, distributed, and focused on shipping software that actually works.

Our stable of products

Bug Hutch builds vertical intelligence tools for specific sports market segments. Each product is purpose-built rather than retrofitted.

Sports Market OS

The flagship cross-sport intelligence terminal. AI narratives, live market pulse, creator export tooling, and structured data API — covering tennis, football, horse racing, NBA, NFL, UFC, and prediction markets.

Tennis Trader AI

External

A dedicated intelligence tool for in-play tennis markets. Tracks serve patterns, momentum shifts, and live odds movement with sport-specific depth.

Horse Racing Trader

External

Market intelligence for horse racing: weight of money, steam moves, Betfair SP trends, and pre-race narrative generation.

US market

We are actively expanding coverage of US sports markets. The platform already covers NBA, NFL, and prediction markets. Deeper sportsbook data integration, state-by-state line comparison, and US-specific creator tools are on the roadmap.

If you are a US-based operator, creator, or data partner interested in early access, reach out via our contact form.

Get in touch

For partnership enquiries, press, API access, or enterprise discussions, contact us directly.